Daniel LauUX Design | Research | Product Management

Tesla

Heuristic Evaluation

Daniel Lau 2019-01-06

Overview

My team performed an expert heuristic evaluation on Tesla’s Model 3 minisite. The minisite allows users to configure the Model 3 of their dreams and place an order online without having to go to a car dealership.

The purpose of our report is to identify key usability issues and deliver our recommendations so Tesla can create an even more enjoyable online car buying experience for the Model 3.

My team identified 5 positives, 8 cosmetic issues, 18 minor issues, 7 major issues, and 2 catastrophic issues across the Model 3 minisite.

Evaluation

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Urban Intervention

Design

Daniel Lau 2019-01-05

Overview

Alex and I created a design concept that uses art for homeless advocacy in San Francisco. Hayes Valley was used as our canvas. We wanted to develop an art walk to humanize homeless people and help educate people about their struggles.

Homelessness is a major issue in the world. We decided we wanted to think outside the box on how to tackle the issue. One of the main areas of concern that we tried to tackle is apathy towards homeless people. Most people don’t know why people end up homeless. We wanted to create an art block in Hayes Valley to educate people on the homeless issue.

Design Concept

Asics

Competitive Analysis

Daniel Lau 2019-01-04

Overview

I created a competitive analysis for the Asics shoe finder minisite. Evaluating the shoe finding tools amongst Asics’ competitors gave valuable insight into what makes a great experience. The goal of shoe finding tools is to help users find the right shoe that best fits their lifestyle, goals, training parameters, and injury history.

Successful tools gave only top recommendations based on those criteria. Good tools also educated new runners on running terminology and concepts, while still giving streamlined processes for avid or returning runners.

Competitive Analysis

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Alaska Airlines

Heuristic Evaluation | Design

Daniel Lau 2019-01-03

Overview

The purpose of this project was to evaluate the experience of booking a flight on the Alaska Airlines mobile app. Each section of the app were grouped into workflows.

UX principles were used to analyze the issues with the experience and how it could be improved. The UX principles utilized in this analysis were Nielsen’s 10 Heuristic Principles.

Redesign

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Apple Maps

Design | Artificial Intelligence

Daniel Lau 2019-01-02

Overview

Maps is a mapping application for Apple’s ecosystem. Features like turn-by-turn directions and proactive suggestions are built into the app.

Proactive suggestions predict the places you’re likely to go and recommends the fastest way to get there based on traffic, time of day, your location, and your schedule.

Design & Technical Spec

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Jupyter.org

Research | Design

Daniel Lau 2019-01-01

Overview

We were asked to redesign the Jupyter.org website for a general audience, highlighting Jupyter’s technology, community, and open source values. The website should not only accomodate researchers, scientists, and developers, but it should also accomodate CTOs and 6th graders as well.

High Fidelity Mockups

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Project